Aerin Lauder’s Aerin boutiques are in a few select beachy, vacation destinations, including the Hamptons and Palm Beach. Now, the brand is taking a chance on the West Coast — and in a big city, Los Angeles. Aerin’s new pop-up shop opened on the trendy Melrose Place shopping strip in Los Angeles last week. 

The new Aerin shop will be open through April, featuring a curated selection of beauty, accessories, and home decor products. 

The shop will also feature “a slate of customer activities,” WWD reports, “including perfume bottle hand-painting, engraving, and custom fragrance blending.” 

Aerin Lauder held an opening cocktail reception and dinner. Guests included several L.A. entrepreneurs and influencers.